“From Breitbart to the New York Times to the Jacobin, the consensus on the international resurgence of the far-right is that it is a cultural movement first, and a political movement second. Here is the first close-up English-language case study of another 'Italian laboratory' than the one we have been shown by the post-Operaist discourse of the recent past: how the cultural politics of Fascism unfolded from the Futurist and Mussolini all the way up to Casa Pound and Salvini. Don’t buy the Hype is a brilliantly executed genealogy of the Italian far-right from the perspective of cultural struggle, but it goes further, making a case for the importance of partisan activity for artists and cultural workers, lest the tired avowals of liberal subjectivity lead us directly to the gardens of 'Casa Weiwei'.