2009 - 2011 Lauren Alexander
Lauren Alexander (1983, Cape Town, ZA) Lauren completed a BFA in Graphic Design at the University of Stellenbosch in 2005. She left South Africa to pursue a Masters degree in design at the Sandberg Institute in Amsterdam. Thereafter she graduated with an MFA from Dutch Art Institute / ArtEZ Arnhem. Lauren currently teaches Interactive Media Design in the BA programme at the Royal Academy in The Hague.
In 2009 Lauren co-founded FOUNDLAND with Ghalia Elsrakbi. (www.foundland.info)
FOUNDLAND (Ghalia Elsrakbi and Lauren Alexander) is a multi-disciplinary art and design practice based in Amsterdam. With backgrounds in graphic design, art and writing Foundland's approach focuses on research based, critical responses to current issues.
Foundland is a non-profit organization, established in 2009. Since it's inception, it has continually focused on critical analysis of topics related to political and place branding, and how these aspects affect the way we interact with and understand our surroundings. Foundland has worked on projects self-initiated and commissioned in the Netherlands, South Africa and in the Middle East.
" We consider the public domain of conventional media such as advertising, printed matter, the internet as well as art spaces as locations for our research and visual output. We like to foster collaboration with institutions and individuals according to current projects."
Foundland's Lauren Alexander is not only a member of the DAI's alumni community, she is also charge of all communication design of the Dutch Art Institute, including the house-style of this website !!