Rosie Heinrich (DAI, 2012), currently Fellow of THIRD research group at DAS Graduate School, writes big news about her eponymous artist book "We always need heroes", marking the ten-year anniversary of the/Iceland’s 2008 Crash.

Dear friends, colleagues, fellow book lovers and page sniffers,

I am o––ver the moon to be able to write with news about my new book: We always need heroes – marking the ten-year anniversary of the/Iceland’s 2008 Crash. designed and published with Hans Gremmen / Fw:Books – >> laser cutters: check! >> gold printers: check! >> bound and now bound for New York, Reykjavik and back to Amsterdam!

I would love to see you at one of the following events!
>> please also find more information about the book and thanks to collaborators below

Best of wishes, 


Sept 20–23 >> New York Art Book Fair >> hitting the book fair together with publishers Fw:Books, designer Hans Gremmen, and artist book/printed matter lovers in their droves – shall do a book signing, time TBC

Oct 5 >> Open Lecture Series, Iceland University of the Arts >> public lecture on project and eponymous artist book We always need heroes

Oct 6 >> Conference Hrunið, þið munið? (Remember the Fall?), University of Iceland, live choral performance of Rational Inattention (2017), and panel discussion The Art of Crisis in collaboration with Guðbjörg R. Jóhannesdóttir and Alexander Graham Roberts, presenting and discussing various artworks reflecting upon Iceland’s 2008 Crash – including my artist book and project We always need heroes – and the shapes and potentials of artistic research

Oct 11 >> Official book launch San Serriffe, Amsterdam >> more details and time … coming up! 

Sept/Oct >> Delia: I also have the privilege of being a guest lecturer during the Master’s shared introductory programme at Iceland University of the Arts – one-to-one studio visits included!

More information on We always need heroes:

We always need heroes interweaves a complex of voices, drawn from over one hundred hours of recorded conversations with Icelanders, reflecting upon the experience, remembering and telling of the boom and Crash of 2008. The country was hit hard and fast by the international financial crisis, but rather than purely economic, the Crash was also the collapse of a collective narrative and myth: widely described as a cultural crash.

The material for this project was gathered over the course of two years, during which Rosie Heinrich spent nine months living and working in Iceland. This book is a rereading of the eponymous 45-minute video work, We always need heroes. This long-running, multidisciplinary project also comprises performance, drawing and photographic works; the songbook accompanying this publication is a choral piece, entitled Rational Inattention. The song lyrics have been translated from an economic behavioural model and are sung to the melody of a much-loved Icelandic lullaby, Sofðu Unga Ástin Mín (Sleep, My Young Love).

The publication of the project’s artist book coincides with the ten-year anniversary of the Crash. This book and a live performance of Rational Inattentionwere presented during the Hrunið, þið munið? (Remember the Fall?) conference at the University of Iceland on 6 October 2018. On 6 October 2008, Prime Minister Geir Haarde addressed the nation through a television broadcast, famously ending his speech with the words “Guð blessi Ísland” (“God bless Iceland”). Over the following three days Iceland’s entire financial system collapsed, its three banks falling like dominoes.

This book and project includes the voices of collaborators/contributors: Eiríkur Bergmann, Guðbjörg R Jóhannesdóttir, Guðmundur Hálfdanarson, Gunnþórunn Guðmundsdóttir, Héðinn Unnsteinsson, Inga Dóra Sigfúsdóttir, Magnús Tumi Guðmundsson, Ragnar Marinósson, Snorri Páll Jónsson ÚlfhildarsonÞórunn Helga Benedikz, Birna Bragadóttir (narrator), and others. 

° We always need heroes was made possible with the generous support of the Mondriaan Fund and the Amsterdam Fund for the Arts. 

Sept 6–9: ALMENDE–The Second Triennial of Beetsterzwaag

Sept 6: visuals > Kenichi & The SunWomen in Electronic Music, Extreme Chill Festival, Reykjavik

Sept 20–23: New York Art Book Fair

Oct 5: Open lecture series, Iceland University of the Arts

Oct 6: conference Hrunið, þið munið? (Remember the Fall?), University of Iceland 

Oct 11: book launch > San Serriffe, Amsterdam