Izabela Ołdak: Where do We Come From? What are We? Where are We Going? - Considerations about cultural identity in the era of globalisation

Mentor: Alena Alexandrova

Independent reviewer: Erin La Cour

Enschede, 2010

ABSTRACT

In this thesis I discuss the notion of cultural identity and processes which shape it on the basis of theoretical examples. It is an attempt to determine identity emerging under the influence of culture. I direct the main focus to the negative effects of globalisation which has big impact upon culture as well as upon personal and social identity. I distinguish the negative processes such as glocalization, polarization, unification, mass‐production, commercialization and virtualisation. This thesis also shows my own experiences in relation to these issues.